Have you heard about the 80/20 principle? I am sure you all have.
Yes, 80% of the wealth is with the 20% of the people.
This applies to just about anything, including writing a good blog.
You may have already noticed that when you try to create something, you spend lot of time in finalizing it, rather than creating it.
You are not alone. Usually every people take 80% of their time to finish the last 20% of the content.
Initial 20% of the time will be used to come up with the baseline of the content you want to prepare.
Then the next 80% of your time will go into finalizing the blog.
So, what is it new I am trying to sell here?
Nothing, all I am trying to do is to emphasize the importance of following the famous 5 R which will guarantee you the success you are looking for.
Read, Rephrase, Reorganize, Refine & Review.
First thing first. Forget that you are wanting to write a viral blog.
The very thought of wanting to create a viral blog or a very successful blog will stop you from thinking or making your ideas flow. Your whole mind will be filled with only one agenda – I need a viral blog.
So, keep your mind relaxed by forgetting that you are in the process of writing a successful blog. Say to yourself that you are writing down your ideas. Capture the ideas from those free flowing mind.
Second, identify your audience. Target audience is important, for they decide what content you want to publish. And they are the one who are going to decide if you are writing an evergreen blog, or a seasonal blog.
I use the term evergreen for blogs that could withstand time – Yes, which are applicable even years after. Example, this very same blog that you are reading. This should be valid as long as people are looking to write a blog.
Basically, it should address a specific problem, and provide solution.
The seasonal ones are like sailing the trends. Pick the trending topic, and try to post a blog to take advantage of the trend of the day.
So, once you decided on the approach, next is to get into actual work.
What are they?
- Throw all your ideas directly on the paper, well in the document!
- Grammar? What’s that?
- Spelling mistakes? Never mind.
- Formatting? That’s should be the last thing to worry.
Just keep typing in the all the words that pass through your mind, make any sentences in the process. The goal here is to fill up the document. Punto!
Once you have captured all your thoughts, now save it. Have a coffee, relax.
EDIT: So, when I completed the process of capturing my ideas, I had like less than 800 words in my initial blog. When I was ready to publish, it was exactly 1500 words, including these 🙂
Now read what you have written.
I am sure you will laugh, jump, curse yourself.
Let all that happen. Enjoy the moment!
Do not stop, complete the reading.
Did you like it?
If you like it in the first pass, then you are lucky. Genius. You can skip reading further unless you want to review this blog and provide your criticism in the comment section. We could find 20% of the people falling in this category.
Rest 80%, where I belong, can continue reading further.
Let me share you a secret about writing the blog [Well, now its no more a secret!!!]
The power of blog is not in the writing, but in the 5 R-s I just mentioned in the beginning.
Read, Rephrase, Reorganize, Refine & Review.
Read, read & read. Yes, read it as many times as possible. Does it convey the message what you want to convey to your audience? Does it have spelling mistakes? Does it have formatting issues?
Correct them all. Thanks to the proof reading tools available in most of the document writing tools. If you are writing on a word document, make sure you have enabled the right dictionary & language. Half of the problem of the spelling mistake and grammar will be handled by such tool.
Then, read it again. I am sure every time you read it, you will find a new mistake, even new ideas and better word than what you got it in the first time.
EDIT: I am really not that good in typing fast without mistakes. So, when I read this after writing, had several red line highlight laughing at my face. Thanks to the tools in today’s document writers, its easy to find the mistakes.
Once the reading is done, next important phase is to Rephrase.
When you were capturing your thoughts, you would not have time to pick the best words for your writing. If you were thinking for better words, then you are interrupting the flow of your thoughts. So, do not interrupt. Let the ideas flow.
Use the opportunity now. Choose better words, change them and also do not hesitate to rephrase them to make better.
In the process, you could easily increase the contents. No problem. There is no restrictions on the number of words you need to have in a blog. More the merrier. So, let it expand the scope.
But make sure the intent of the blog is not disturbed. Do not throw in words just to increase the count. So, know what you do before you do.
EDIT: When I reached here, I had like around 1000 words in my blog. See, you already grown your blog. Good!
Once the rephrase is done, you can look into the paragraph to make sure the flow of content is perfect. This may need reorganizing the content. Do not hesitate to move the last paragraph to beginning or in middle if the flow makes it perfect.
Since you have been capturing the thought directly, its quite possible that the information could have been split in different locations. So, reorganizing them will help to improve the presentation further.
EDIT: There were several sentences that I have moved from below to the top. Because when I first capture the ideas, it was not exactly in the flow I want to provide the result. So, I need to reorganize it.
Now the next task, which includes redoing the 3 R-s in repetition.
Once you have read and rephrased the sentences, its time to refine the content of the blog. You can refine it by excluding or removing the unwanted phrases that do not add any value to the intent & content of the blog.
And do not forget to format the document correct, be it left justified or font sizes or heading and normal text etc. All formatting is a must to make the blog more presentable and provide a visual treat to the eyes of the viewers.
EDIT: After several iteration of the 3 R, I had changed many of the words to make it more precise. Rephrased sentences to convey my thought better. Yes, I think so!
Finally, the most important step. This is basically a combination of all the previous R-s. Yes, start reading and reviewing the content for any flaws.
This is when you should revisit the title and make sure if fits perfect for the blog. You should keep in mind that the title is one of the main criteria that helps to get traffic to your blog.
Yes, the title will eventually become a keyword for the search criteria which is going to be used by many websites to return results for the search made by your audience.
EDIT: This was a not easy. Yes, picking a title is not really easy if you are looking for more hits. And the title is the key for the external digital world to find your ideas in the world of bits & bits.
Anyway, it calls for a separate blog to highlight on how to help you pick a catchy title. [See, I already have one more idea to blog. How else do you think I can increase my post counts!!!]
Once all these steps are completed, you are almost done. Save it.
Do not publish it immediately.
One of the common mistake many people do is to publish the blog the very next moment they complete writing. Never ever do this mistake.
Preview it, first.
Then close your job, relax a bit. Do other activities. And after sometime revisit the blog content and go through the content. You will be surprised.
In the beginning you will be sort of biased, because it was your own writing. So, you are bound to do less criticism of yourself.
But when you read it after a while, your mind will help you to identify the important mistakes or even the approach you had made in the content.
Once you are satisfied with this result, then its the time for party.
Click on those Publish button and sit back. Relax.
Happy blogging !!!
Do NOT miss to check this post about the Five Secrets of writing best blogs…